Trapit is measurable, fast and affordable content discovery, curation and delivery made easy.
Curating quality content creates thought leadership, captures market intelligence, fosters loyalty, and most importantly–builds audience engagement. But the ability to rise above the din is more difficult than ever before:
- Every minute 28,125 blog posts go live on the internet and 204,166,167 emails are delivered. Standing out in a sea of content is more important than ever.
- The half life of a content post is 3 hours on a social network. Social is the dominant channel for content consumption and most brands struggle to keep up.
- Individuals spend 5x more on their mobile devices than they did two years ago. Businesses are in a constant battle to publish mobile ready content.
So everybody is curating, but finding relevant and unique content is time consuming and inefficient while publishing to multiple social, mobile and web channels is difficult – and costly.
Most importantly, how do you measure your impact? What is your content’s ROI?
Trapit makes it easy, fast and affordable to discover, curate, and publish content – and deliver the metrics to prove your return on investment.
CO-FOUNDERS: Gary Griffiths & Henry “Hank” Nothhaft, Jr.
CEO and Co-founder
Gary Griffiths is CEO and co-founder of Trapit. As a 25-year veteran of the high-tech industry, Gary has held a number of executive roles in some of the Web’s most pioneering companies.
Prior to joining Trapit, Gary was president of products and technical operations at WebEx, eventually acquired by Cisco, where he was responsible for all WebEx products, including strategy, R&D, product management, network operations, and customer support. Gary has also served as CEO of the on-demand application company Everdream (acquired by Dell), and was CEO and Co-Founder of the pioneering interactive entertainment developer Heat.net (acquired by Sega). He also held senior management positions with IBM for more than 16 years.
In addition to his role as CEO of Trapit, Gary also serves on the board of directors of JanRain, Inc., iPass, SGI International and Wildlands, Inc, and is Chairman of the Board for LightScape Technologies. Gary has a BS in Aerospace Engineering from the United States Naval Academy and an MS in Business Administration from the George Washington University. He served as an officer aboard nuclear fast attack submarines for five years, and was an associate professor of systems engineering at the US Naval Academy.
Henry “Hank” Nothhaft, Jr.
Chief Product Officer and Co-founder
Hank Nothhaft, Jr. is the Chief Product Officer and co-founder of Trapit. Hank is responsible for product vision, corporate strategy and customer development. Hank helped develop Trapit while serving as an Entrepreneur-In-Residence at SRI International.
Prior to his work on Trapit, Hank was Director of Product Marketing at LiteScape Technologies, bringing to market the 3deep real-time address book and presence platform. As Manager of Product Management at WebEx, Hank oversaw the virtual conferencing leader’s flagship Meeting Center service through the company’s acquisition by Cisco.
Hank began his career serving in various key product, marketing and operations positions at the on-demand application company Everdream before it was eventually acquired by Dell. Hank has a BS in Economics from Willamette University.
LOCATION: Palo Alto, CA