Everloop.com Partners With National Geographic’s Animal Jam and Mattel’s Monster High™ Brands

Two Of The Most Recognized Global Brands Align With Leading Kids’ Social Media Site To Engage With Young Audiences In A Fun, Safe And Secure Environment


SAN FRANCISCO, Calif. – September 13, 2011 – Everloop.com, the social media site for kids under 13, today announced partnerships with National Geographic’s Animal Jam and Mattel’s Monster High. These partnerships will allow Mattel and National Geographic to further engage with their young fans within Everloop’s fun, safe and secure online environment by creating customized signature-brand “loops.”


“These partnerships bring exciting content and new adventures to our members,” said Hilary DeCesare, Co-Founder and CEO of Everloop. “This is part of our ongoing strategy to continue to build a robust Everloop community for kids by engaging with the top entertainment and educational brands.”


Animal Jam, the online virtual playground for children who love animals and the outdoors, currently boasts more than 2 million users.  The Animal Jam Loop on Everloop will serve as a complementary platform to the brand’s existing online presence and provide users with tips on the game, allow kids to talk about the game with other players and get exclusive promotional codes to use at animaljam.com.


“We’re thrilled to bring Animal Jam to Everloop,” said Clark Stacey, Animal Jam’s EVP of Strategy & Business Development. “Animal Jam has always been committed to offering kids a fun and safe place to play online, and our partnership with Everloop takes that commitment another step further. With our fast-growing member base, it’s imperative that our players have a safe, social environment to engage with our world that is outside of the game. Everloop provides us just that.”


Mattel’s Monster High™ brand, which targets tween and teen girls, is a global franchise centered on the perfectly imperfect teenage children of the world’s most legendary monsters. Monster High™ empowers girls to express their individuality, embrace their imperfections and form friendships that last beyond a lifetime, with relatable storytelling told through a monster lens.  The official Monster High™ Loop on Everloop will provide users with archived and new webisodes, polls, branded stickers and goobs, gossip on the “ghouls” at Monster High™, and other exclusive content all via a safe, digital hub for the tween audience.


“Monster High is everywhere girls are today with a robust consumer products line, New York Times best-selling book series, engaging online content and rapidly growing communities on Facebook and YouTube,” said Lori Pantel, VP Marketing, Global Mattel Girls Brands. “We are excited that our partnership with Everloop will enable us to continue to deliver engaging content to Monster High enthusiasts who might be too young for some of our other existing social media platforms.”


The richness and depth of the Everloop platform allows partners to show their brand personality through customizable features such as backgrounds, virtual stickers, badges, goobs (virtual pranks) and more.


Everloop was created by parents to offer peace of mind in the social networking community with state-of-the-art privacy protection technologies that block kids from using bad language, bullying or sharing personal information and is Children’s Online Privacy Protection Act (COPPA) compliant. It lets kids connect, communicate and collaborate in a closed “social loop” of their friends and others who share their interests.  Everloop also provides creative applications, music, social games, videos, photos, animation, user-generated content and other integrated online experiences.


For more information on Everloop, visit http://www.everloop.com.


About Everloop


Everloop provides kids under 13 a free, safe space where they can connect with friends, play games, share pictures and music, send messages, discover new talents and learn. Unique patent-pending technology lets kids communicate and collaborate in closed “social loops” of their friends and others who share their interests. State-of-the-art privacy protection and monitoring guard young users against bullying, bad language and sharing private information.  Everloop partners with leading innovators to provide top-shelf entertainment and educational activities.  Kids get to be in the loop and parents get peace of mind.


For more information visit http://www.everloop.com


About Monster High™


In May 2010, Mattel made history by rolling out the Monster High™ franchise across multiple categories simultaneously within its first year. Centered around the fabulously flawed teenage children of the world’s most legendary monsters, Monster High™ encourages girls to “Be Yourself. Be Unique. Be a Monster.™” as to “be a monster” is to be truly accepting of yourself and others. Through humorous content and relatable storytelling, Monster High™ empowers girls to express their individuality, embrace their imperfections and form friendships that last beyond a lifetime. Already a global franchise, Monster High™ has generated tens of millions of video views of its online animated webisodes, earned a spot on New York Times bestsellers list for its Monster High book series, catapulted the doll line to the top of the bestselling new fashion doll list in 2010 and expanded into numerous consumer products categories.


With a large online presence on MonsterHigh.com, YouTube and Facebook, Monster High™ is everywhere tween girls are today.




About Mattel


Mattel, Inc. (NASDAQ:MAT) (http://www.mattel.com/) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine’s “100 Best Companies to Work For” for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are “Creating the Future of Play.”


MATTEL, MONSTER HIGH and associated trademarks and trade dress are owned by Mattel, Inc. © 2011 Mattel, Inc. All Rights Reserved.


About Smart Bomb Interactive


Smart Bomb Interactive is a Salt Lake City-based development studio whose mission is to combine talent, tools and fun. Founded in 2003 by video game industry veterans, Smart Bomb Interactive has since grown to include parents, educators, online safety experts and children’s media professionals. The company creates interactive entertainment for families with an emphasis on substance and safety, including National Geographic’s Animal Jam. Smart Bomb Interactive is funded by Signal Peak Ventures. For more information, visithttp://www.smartbombinteractive.com.




About National Geographic Ventures


National Geographic Ventures (NGV) is a wholly owned, taxable subsidiary of National Geographic Society. NGV, part of the editorial group National Geographic Global Media, includes oversight of the National Geographic Channel, as well as management of National Geographic Television production and distribution; National Geographic Television International; Digital Media, including apps production and distribution andNationalgeographic.com; and National Geographic Interactive Platforms, including the Mobile, Gaming and digital Maps business groups. NGV creates and distributes content across multi-platforms and media providing outlets for the hundreds of scientific and expedition-based grants awarded each year. For more information, go towww.nationalgeographic.com.








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