Virtual Care: On the Front Lines of Flu Season

At any given time, HealthTap has a baseline of roughly 10% of virtual consult requests for symptoms that commonly occur with the flu.

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New Patient Rounding Mobile App for Behavioral Health Improves Safety, Efficiency, Compliance and Quality of Care

Intelligent InSites, the leading provider of operational intelligence for healthcare, announces the launch of AccuRoundTM by Intelligent InSites, a mobile application designed to streamline patient rounding processes in the behavioral health setting.

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Welcome to the New HealthTap

HealthTap provides exactly the level of virtual care and follow up people want when they want it, and all of it is provided by board-certified doctors.

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Intelligent InSites Recognized as one of the Best Places to Work in Healthcare in 2019

Intelligent InSites, the leading provider of RTLS-based operational intelligence for healthcare, has been selected by Modern Healthcare as one of the Best Places to Work in Healthcare for the seventh time.

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New Behavioral Health Patient Flow Solutions and Enhanced Rounding and Environmental Monitoring Reporting Available in Intelligent InSites Version 5.2

Intelligent InSites, the leading provider of operational intelligence for healthcare, announces the launch of a new Behavioral Health patient flow solution, as well as enhanced rounding and environmental monitoring reporting as part of version 5.2 release of its software technology platform.

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HealthTap Platform Updates Improve Patient Care Experience Through Augmented Intelligence

HealthTap, a leader in digital health, celebrates serving more than 7 billion answers to a wide range of health queries, nearly one for each human on earth.

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Bison announces new round of investment for private markets software product suite, Cobalt

Bison, a fintech company focused on developing innovative software solutions for the private markets, has closed a funding round led by FINTOP Capital.

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Fast-growing Nashville health-tech startup sells in eight-figure deal

Entrada Inc., one of the Nashville area’s fastest-growing and best-known health-technology companies, is being sold for $34 million.

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Intelligent InSites Advances Healthcare Advisory Practice

InSites leverages best practices to drive sustainable operational improvements in healthcare.

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HealthTap Introduces Virtual Consults with Live Translators and Top Doctors

With the all new HealthTap Group Consults multiple participants, including translators, family members, and specialists can now join doctor-patient consults, expanding access to healthcare for billions everywhere.

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Entrada Named No. 1 Top Workplace in Middle Tennessee for Small Businesses

Entrada has been named as the Top Workplace in Middle Tennessee in the small businesses category by The Tennessean.

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Trapit Announces Account-Based Sales Offering for Social Selling Platform

Trapit, the leading platform for authentic social selling and employee advocacy, today announced the launch of an all-new account-based sales offering for their social selling platform.

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Entrada Expands Its Market-Leading Mobile Functionality, EHR Integration with Platform Enhancement

Entrada, a leading provider of cloud-based, healthcare technology solutions, announced today an update to its mobile productivity platform, enhancing its groundbreaking solution to include new and refined mobile features, improved performance, and expansion of its EHR integration.

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Trapit Wins Two 2016 SIIA Business Technology CODiE Awards

Trapit, the leading platform for authentic social selling and employee advocacy, today announced that their platform won two 2016 SIIA CODiE Awards, including Best Content Curation Platform and Best Social Media Management & Enablement Solution.

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HealthTap Reaches Major Milestone In Virtual Care Expansion

HealthTap, a virtual health care provider, has expanded its digital network to more than 100,000 U.S.-licensed doctors, the company announced Tuesday.

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Introducing Entrada Rhythm, Healthcare’s First-Ever, Universal, Mobile Speech Solution That Truly Complements a Caregiver’s Preferred Documentation Workflow

Rhythm Expands Entrada’s Mobile Productivity Platform to Equip All Caregiver Roles with Mobile Dictation, Including Options for Both Front-End and Back-End Speech

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Raytheon, Entrada Combine Innovative Technologies to Improve Clinical Documentation

State-of-the-art speech-to-text technology and mobile productivity platform will streamline workflow, improve patient records’ quality

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Intelligent InSites Expands the Portfolio of Supported RTLS Hardware Technologies

Intelligent InSites, Inc., the leading provider of operational intelligence for healthcare, has announced its integration with the AC-powered Real-Time Location System Technology (RTLS) from Emanate Wireless.

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Intelligent InSites Products to Enable Provision of Safe Care and Increase Clinician-Patient Time at New Royal Adelaide Hospital

Intelligent InSites Inc., the leading provider of operational intelligence for healthcare, announces that it has partnered with Visionstream, an advanced networking and ICT construction and project management firm, to implement its products in the newly constructed Royal Adelaide Hospital, the most technologically advanced health facility in Australia.

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Intelligent InSites Advances to Preferred Solution Partner within the Cisco Solution Partner Program

Intelligent InSites announced that it is now a Preferred Solution Partner within the Cisco® Solution Partner Program. The Internet of Everything (IoE) continues to bring together people, processes, data and things to enhance the relevancy of network connections.

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Entrada Recognized as a 2015 NEXT Award Winner

Entrada, a leading provider of cloud-based mobile productivity solutions for physicians and caregivers, was recently named a 2015 NEXT Award winner by the Nashville Area Chamber of Commerce and the Nashville Entrepreneur Center.

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Entrada Announces Release of Enhanced Cloud Portal, Brings Groundbreaking Secure Messaging to Desktop

Entrada today announced the release of its Cloud Portal, an enhanced online resource that gives caregivers and their administrative staff more visibility over documentation workflow and reporting, as well as desktop access to Entrada’s new secure messaging functionality.

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Modern Healthcare Recognizes Entrada as a 2015 Best Place to Work

Modern Healthcare has recognized Entrada in its Top 100 Best Places to Work in Healthcare awards, a recognition program that honors workplaces in the healthcare industry that empower their employees to provide patients and customers with the best possible care, products and services.

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Entrada Named to the Inc. 5000 List of Fastest Growing Companies

Entrada, a Nashville-based mobile health technology company, was named to the prestigious Inc. 5000 list for the second consecutive year. Entrada was recognized as the fastest growing privately held company in Middle Tennessee and No. 695 nationally, based on revenue growth over three years.

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The Liquidity Paradox: What it Means and How to Solve It

Regulatory pressures from the 2008 credit crisis and corporates’ fear around liquidity risk combined with the lack of solutions for traditional sources of liquidity have led to a liquidity paradox. What is the solution? Chris Dark, C2FO President International, outlines the opportunity that exists in the acceleration of payments on invoices.

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Real-Time Location System Tracks Staff, Patients, and Equipment, Reducing Costs, Improving Infection Control and Room Turnaround, and Generating High Satisfaction

Two hospitals (a 40-year-old flagship facility and a new 58-bed facility) that are part of the Texas Health Resources health system use a real-time location system enabled by radio frequency and infrared identification technology to monitor the location of major pieces of equipment; one hospital also uses it to monitor the whereabouts of patients and staff, and the second hospital is in the process of adding this capability. Integrated into other information systems within the hospitals and overseen by a centralized “mission control” unit, the system is used to improve various clinical and nonclinical processes, including asset management, infection control, room turnover, and transportation. It is not used in a punitive manner with staff. The system has significantly reduced annual equipment costs, room turnaround time, and staffing costs, and contributed to high levels of patient, physician, and staff satisfaction.

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Trapit Launches New Platform for Employee Advocacy and Social Selling

Trapit launched its new platform, a complete system allowing companies to surface the most relevant and engaging content to their employees and manage sharing through social channels. Following a merger in late 2014, the all-new platform brings together Trapit’s advanced content discovery and curation technology with Addvocate’s employee advocacy tools.

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Trapit Announces Latest Platform to Drive Employee Advocacy and Social Selling

The leading provider of genuine employee advocacy and social selling announced the launch of its latest platform which enables organizations to showcase to their employees the most pertinent and engaging content, and manage sharing through various social channels.

Employees can effectively engage with and nurture their private networks and populate the sales funnel with promising leads. The superior technology of Trapit sifts through over 100,000 vetted sources to find the most pertinent and high-quality videos, articles and podcasts on any topic. Next, the platform lets companies curate that very content and enables convenient sharing with employees. It also provides intuitive tools to monitor communication and optimize engagement across social channels for sales, marketing and brand advocates.

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NM companies snag more than $33M in VC for first quarter

A report on venture capital activity nationwide shows New Mexico companies attracted over $33 million in venture capital investment in the first quarter of this year.

The report, called the PricewaterhouseCoopers/National Venture Capital Association MoneyTree Report based on data from Thomson Reuters, is the most detailed tracking of U.S. venture capital deals.

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Following Merger With Addvocate, Trapit Launches A Combined Product For Social Sharing

Trapit, the combined company created from last year’s merger of startups Addvocate and Trapit, is unveiling the main result of that merger today — a set of tools for “employee advocacy and social selling” that includes features from both companies.

In other words, Trapit now offers a product where you can find relevant content (as you could in the original Trapit) and then pass it on to your employees for sharing on social media (as you could in Addvocate).

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How Edtech Developers Can Benefit From Teacher Testbeds

Motion Math co-founder and CEO Jacob Klein is among the most accomplished and successful educational game developers around today, with seven hit titles (and number eight on the way!) available to download on iOS and Android devices.

A former KIPP Charter School teacher and award winning journalist, Klein employs a team of engineers, data scientists and former educators to churn out games like Motion Math-branded Hungry Fish, Zoom, and Pizza! for elementary and middle school-aged students. His company’s philosophy is that “all learning involves frustration“, and kids will become increasingly engaged when they are challenged to solve problems beyond their comfort zone.

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Kemper’s C2FO sees new partner opening many doors

The latest client for C2FO helps it expand horizons from its roots in retail, giving it a solid foot in the door in manufacturing and industrial as well.

Fairway-based C2FO has formed a partnership with Mohawk Industries Inc., the world’s largest flooring company. The deal works on two levels for C2FO: It not only ramps up the company’s relationship with Mohawk, but it adds Mohawk’s thousands of suppliers as new customers to C2FO’s platform. Founded by Sandy Kemper in 2008, C2FO runs an online marketplace that lets corporate buyers negotiate with suppliers for quicker payments in return for discounts.

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HealthTap Reveals DocNow: New App for Apple Watch Makes Healthcare More Accessible and Affordable to All

HealthTap, the company reinventing healthcare by connecting millions of people everywhere to the most trusted health information and doctors through its end-to-end Virtual Care platform, today launched the world’s first “Affordable-Care App” for Apple Watch, providing you with instant and affordable access to top U.S. doctors with just a tap on your wrist.

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Sanford Health and Intelligent InSites Develop Bi-directional RTLS-EMR Integration

Sanford Health and Intelligent InSites, in collaboration with Epic, have released a bi-directional integration between “OneChart,” (Sanford Health’s implementation of EpicCare EMR) and the InSites RTLS-based operational intelligence platform. This integration increases interoperability and efficiency while streamlining patient care and staff work flow.

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Keystroke dynamics market to reach nearly $800m by 2020: report

Global Industry Analysts Inc., announced it has published a new report titled “Keystroke Dynamics: A Global Strategic Business Report”, which projects the keystroke dynamics market to reach US$796.4 million by 2020.

A part of behavioral biometrics, the keystroke dynamics market will be driven by the growing information security concerns, increasing sophistication of security attacks and growing demand for unobtrusive and low-cost security solutions.

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Entrada Releases Software Development Kit for Integration with Health IT Solutions

NASHVILLE, Tenn.–(BUSINESS WIRE)–Entrada today announces the release of its iOS software development kit (SDK), enabling healthcare IT partners to integrate Entrada’s provider productivity and care collaboration capabilities within their own mobile applications. Partners developing with the Entrada SDK can enhance the value of their product solutions for new and existing clients, leveraging Entrada’s world-class mobile documentation functionality and seamless EHR integration.

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Martis Camp Reports Milestone Sales For 2014

Martis Camp, a private residential golf and ski community in North Lake Tahoe, announces a total of 138 property sales in 2014 totaling $255 million, its highest volume in a yearly sales period. More than 85 percent of the master-planned community’s 671 homesites have sold to date, with a total of 418 custom homes complete, under construction or in design.

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Nashville Health Care Council Names Bill Brown to 2015 Fellows Class

Entrada is pleased to announce that Bill Brown has been selected as a member of the 2015 class of the Nashville Health Care Council Fellows. Now in its third year, the Council Fellows initiative engages industry leaders in clearly defining health care’s greatest challenges and exploring business strategies to navigate the complex issues facing the U.S. health care system.

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Sandy Kemper’s C2FO surpasses $1B a month in volume

C2FO is well on the way to achieving its goal of revolutionizing the accounts payable and receivable process, hitting a significant milestone in December by surpassing $1 billion a month in customer volume for the first time.
Fairway-based C2FO, short for Collaborative Cash Flow Optimization, is an online marketplace where corporate buyers can haggle with suppliers, negotiating quicker payments in return for discounts. The end result is freeing cash that would otherwise be tied up in the delay between when products are delivered and when vendors actually get paid. The average wait is currently about 45 days, log jamming $7 trillion in accounts receivables for businesses across the United States.

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Trapit And Addvocate Merge For A Content Marketing Team Up

Two not-terribly-similar startups, Trapit and Addvocate, announced today that they’re merging.

Trapit co-founder and CEO Gary Griffiths will now serve as CEO of the combined company, which has the unwieldy name Addvocate-Trapit. Griffith told me they put off coming up with a more streamlined name “until we’re fully integrated on the product side.” The rest of the management team comes primarily from Trapit, he said, with co-founder Hank Nothhaft remaining as chief product officer.

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The Internet of hygiene

The Veterans Affairs Department wants to expand its use of location-tracking technologies to help it manage a range of clinical services, including finding wandering patients, streamlining emergency room workflows and monitoring how often clinicians wash their hands.

Real Time Location Services (RTLS) provide a significant benefit to the VA, the agency said in a recent request for information about the technology, from better patient care and satisfaction to improvement in staff safety and cost reduction.

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RTLS: A ‘nice to have’ or a ‘must have’

This first appeared in the November 2014 issue of DOTmed HealthCare Business News

When the country’s first case of the deadly Middle East Respiratory Syndrome came to Community Hospital in Munster, Ind., in late April, the hospital used technology normally associated with tracking wheelchairs and infusion pumps to make sure the health care workers who were exposed to the patient didn’t cause the disease to spread. Because staff routinely wear real-time location systems (RTLS) badges as part of their nurse call system, the hospital was able to quickly identify 50 staff members who came in contact with the contagious patient and send them home until it was certain they hadn’t contracted the virus.

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Entrada Unveils All-New iPad App to Help Providers More Efficiently Document EHR Encounter Templates

Today Entrada unveiled its new Apple iPad application, expanding its breadth of supported Apple and Android devices for its Mobile Documentation solution. Providers can now access all of Entrada’s core features – ExpressNote Dictation, Patient Clinical Display, and Mobile Image Capture – from any Apple iPad or other iOS device. Enhanced with a new tablet interface built to maximize speed and ease-of-use for caregivers, Entrada’s all-new iPad app further solidifies Entrada’s cross-platform, cross-device strategy to help improve healthcare efficiencies and outcomes for providers by focusing on protecting provider and staff productivity at the point of patient care.

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MedAptus and Entrada Announce Corporate Partnership

Entrada and MedAptus® today announced a formal partnership to integrate Entrada’s technology and services within the MedAptus Pro Charge Capture solution. MedAptus, a leading revenue cycle and charge management company, will deploy Entrada’s dictation recording tools directly within its mobile application to complement the pro fee coding process, enabling MedAptus users to take advantage of Entrada’s streamlined documentation workflow to ultimately improve the efficiency of its provider base. The partnership will also enable Entrada and MedAptus to market and sell the combined solution to both companies’ rapidly growing provider communities.

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Delfigo Security granted patent for visual authentication and authorization for mobile devices

Delfigo Security announced it has been granted United States Patent 8,850,541 for visual authentication and authorization for mobile devices.

The new mobile authentication method combines pictures, symbols and numbers that natively embeds on mobile platforms, with Delfigo’s touch-based behavioral biometrics and device ID technology to improve user experience and security.

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Entrada Named to the Inc. 500 List of Fastest Growing Companies

Entrada, a Nashville-based mobile health technology company, was named to the prestigious Inc. 500 list for 2014. Entrada was recognized as the fastest growing privately held company in Tennessee and number 281 nationally, based on revenue growth over three years. Entrada posted an impressive 1,628% revenue growth rate during that time period and continues to grow at a strong pace.

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HealthTap Garners $38 Million for Online Checkup Business

AJ Antony on March 15, 2014 (Capitalist Creations)

I am not old enough to remember the days of doctor’s house calls, but I can only imagine how convenient that would have been. Falling ill these days has become a major pain, even if it’s just for allergies, or the flu, or for anything that requires perhaps just five minutes of a doctor’s glance to ascertain if it’s a figment of a hypochondriac’s mind, or if there is a real issue. That’s where HealthTap has become such an amazing tool for millions of people in the United States. Now it is planning to expand to the rest of the world.
What is HealthTap?
HealthTap is presently a free online service where Doctors answer real medical issues and spend some time with a patient diagnosing the problem, in real time.
HealthTap boasts 38,000 doctors as its panel of licensed professionals. All a visitor to the site has to do is post a problem and one of the many doctors who are online at the time can come in and pick up the case, then answer a patient’s question on the spot.
The service is currently free, and there is no mention of it ever being converted to a fee-based model. But that doesn’t mean it won’t. As a consumer, I like the free aspect of their offering, but I also won’t mind paying a subscription to benefit from possible premium services in the future.
As a sidebar – HealthTap forms an excellent base to consolidate all the stand alone health monitoring devices that are showing up. I am not saying that’s what this company is planning to do. But looking at this over the long term, it seems plausible that the set up could lead to something substantial and beyond a simple site for checking symptoms. There is a real potential here to do some serious good.
For now, the site, as it stands, is a great piece of intelligent thinking. It creates a credible network of doctor-patient relationships that are virtually instant. So far, more than a billion questions have been answered, and it boasts over 7.5 million unique visitors every month. That traffic alone gives the site a valuation between $70 to $80 million.
Strength and Weaknesses
The powerful aspect of HealthTap is its substantial bank of doctors who work, online. Think about it as LinkedIn for medical services, except the benefit isn’t for the professional alone, it is for the patient as well; and its instantaneous. The Doctor is driven to help and his ability to provide this social service has an immediate benefit to him in terms of raising his profile and his network. The strength for the site is the sheer number of doctors who are already on board.
The site’s strength is also evidenced by the fact that even though it is the most recent entry into this market, it has managed to attract a large user-base. It is also well funded. The company recently received a Series B investment from Khosla Ventures. That investment gives it credibility on two counts:
Firstly, the investment was spearheaded by Khosla’s new Director, Keith Rabois. Keith was one of the early executives at PayPal, LinkedIn, Slide and Square. He is also on the Board of Yelp and on the Board of Xoom. It is most likely, with Khosla’s recent investment, that Keith will be joining HealthTap’s board too. That’s a good thing as he will have lots to offer.
Secondly, Keith’s boss and owner of Khosla Ventures, Vinod Khosla, will also be actively involved in the company. He will be joining their advisory board. That’s two heavy weights for the price of one.
Including previous rounds, the company has been funded to the tune of $37.9 million. What does a company on the net with no physical product spend its money on? Well, it spends it on the most important input of all: talent. The previous round and new round of funds have, and will, go towards recruiting some of the best minds and personalities in the business. The additional recruitment is to plan and oversee the expansion of the services worldwide.
As with all businesses, there will certainly be problems and weaknesses. If there isn’t any, you’re just not looking hard enough.
The structural weakness in this endeavor is that competition could erode the market share of a company, just starting out. Second mover advantage in this business is formidable. In fact, look at HealthTap themselves. It is not the first to come up with this idea, but it has already raced ahead of the original movers. That alone indicates that competition is not to be taken lightly. The weakness in this case is not with the company, it is the industry. It’s a case of building a better mousetrap. For now, HealthTap has the better mousetrap.
Present Talent
To mitigate the business and operational aspects of whatever challenges come along, there are some smart people behind HealthTap. Take Ron Gutman, the CEO. He’s frequently featured at SXSW, TEDx and is highly respected in Health 2.0 circles. He’s a graduate of Stanford University and ardent mover in promoting health issues. Ron is also the brains behind other successful startups and is the perfect person to steer this company through competitive forces.
Providing a network so that the lay person can interact with medical professionals is a stroke of genius. The idea is not exclusive to HealthTap, but it is providing a superior product (taking WebMD up a notch). That’s what I like about this. I want to see them succeed because there are millions out there, in the US and the rest of the world, who need to understand simple medical issues. To be able to seek guidance from those who know, is what humanity is all about.

Intelligent InSites Announces the Appointment of Shane Waslaski as President and Chief Executive Officer

FARGO, N.D.–(BUSINESS WIRE)–Intelligent InSites, Inc., the leading provider of operational intelligence for healthcare, today announced the appointment of Shane Waslaski as President and Chief Executive Officer. Waslaski will also join the Board of Directors of Intelligent InSites.
“I am delighted to join Intelligent InSites at this exciting time in the industry and in the company’s trajectory”
Waslaski brings a proven leadership background in complex operations across the healthcare, manufacturing, infrastructure, and transportation industries, and he has served in various executive roles throughout his career, including President, CEO, COO, and Senior Vice President.
Most recently, Waslaski was President of Varistar, where he led a manufacturing and infrastructure business portfolio with 1,600 employees and revenues of more than $500M. Varistar is a management and holding subsidiary of Otter Tail Corporation (NASDAQ: OTTR), where he also served as a corporate officer and Senior Vice President.
Prior to these roles, Waslaski held operational leadership positions in healthcare delivery organizations and consulted for a wide range of healthcare customers, including hospitals, clinics, and insurers.
“In our search for the next leader of Intelligent InSites, we sought a seasoned and dynamic executive with an exceptional understanding of healthcare operations,” said Doug Burgum, Executive Chairman of the Board and Interim President and CEO of Intelligent InSites. “Shane brings the ideal blend of proven leadership, customer focus, and operational intelligence, along with a breadth of expertise in lean principles and efficient healthcare delivery models.”
“I am delighted to join Intelligent InSites at this exciting time in the industry and in the company’s trajectory,” said Shane Waslaski, the newly appointed President, Chief Executive Officer, and Board Member of Intelligent InSites. “Intelligent InSites is setting operational intelligence standards for the healthcare industry—enabling healthcare providers to ensure the safest and most effective health delivery, in which the patient’s experience is unmarred by waste, inefficiency, and bureaucracy. It will be a distinct honor to work with this talented team and our dedicated partners as we continue bringing our proven solution to this rapidly transforming industry.”
Waslaski’s appointment follows Intelligent InSites’ recent funding announcement from Health Insight Capital, a subsidiary of HCA, the world’s largest for-profit operator of healthcare facilities. Intelligent InSites’ customers also include the Veterans Health Administration, the nation’s largest integrated healthcare system, which is implementing the Intelligent InSites operational intelligence solution across 152 VA Medical Centers and seven Consolidated Medical Outpatient Pharmacy facilities, and Sanford Health, the nation’s largest not-for-profit rural healthcare system. Intelligent InSites is also expanding internationally, with customers such as Bumrungrad International Hospital, the first Asian hospital accredited by Joint Commission International.
After transitioning President and CEO duties to Waslaski, Burgum will remain as Executive Chairman of the Board of Directors of Intelligent InSites.
About Intelligent InSites (
Intelligent InSites helps transform healthcare with real-time operational intelligence that improves care, enhances the human experience, and increases efficiency. Through its open, real-time, healthcare platform, Intelligent InSites automatically collects and processes data from multiple data sources such as EHRs, financial systems, building systems, sensory and real-time location systems (RTLS), mobility solutions, and other healthcare IT solutions–then provides actionable intelligence to achieve cost savings, operational excellence, and better care. By utilizing the enterprise-wide architecture of the Intelligent InSites platform, healthcare systems can leverage all legacy, current, and future data sources to optimize their technology investments across the entire organization, then have the flexibility to meet changing organizational, regulatory, and compliance needs.
Intelligent InSites and the Intelligent InSites logo are trademarks or registered trademarks of Intelligent InSites and/or its affiliates in the U.S. and other countries. Third-party trademarks mentioned are the property of their respective owners.
Intelligent InSites, Inc.
Joanna Wyganowska, 701-893-2080
Director of Marketing

Trapit Introduces 3D Storytelling Concept to Content Delivery Tool

Trapit’s content delivery platform for publishers will now make it easier for organisations to sift through key metrics like ROI thanks to a raft of new updates.
Now available to business users, a so-called ‘3D storytelling’ tool allows readers to discover the “knowledge that matters” by delivering highly relevant content to the sites they visit.
While Trapit has an award-winning app for helping consumers source media that caters for their interests and tastes, the service’s developers have decided to focus on its commercial counterpart with their latest improvements.
Ease of use
In an effort to attract even more marketers, agencies and publishers to the service, changes to the commercial app include a redesign of its interface to aid navigation.
Users should see plenty of nods towards the consumer app, with several aspects of its design being carried over to the commercial program. Representatives from the company hope this will make it easier for users to not only select the content they need and share it across the web, but also access key stats like content ROI.
Tailor made
Henry Nothhaft Jr, co-founder and chief product officer at Trapit, believes his system is serving both publishers and readers in the correct manner.
“Content marketing services lack the breadth and depth of sources, or they simply bundle feeds with no regard for quality or relevance,” he commented.
“Trapit gives a curator all the information and tools in a single browser window.”
The new changes will soon come under the examination of Deloitte, Astro Consumer Entertainment Group and Beamly, all of which are clients of Trapit.

Intelligent InSites Announces Investment by HCA’s Health Insight Capital

Chuck Hall, President of HCA’s National Group, appointed to Board of Directors of Intelligent InSites.
Fargo, ND – April 16, 2014 – Intelligent InSites, Inc., the leading provider of operational intelligence for healthcare, today announced that Health Insight Capital, a subsidiary of HCA (NYSE:HCA), has made an equity investment in Intelligent InSites.
As part of the agreement, Chuck Hall, President of HCA’s National Group, has been appointed to the Board of Directors of Intelligent InSites. Other terms of the agreement are not being disclosed.
Intelligent InSites serves leading healthcare systems that are delivering better care and lower cost through the use of innovative technologies and continuous process improvement. Intelligent InSites’ customers include Veterans Health Administration, which is implementing the Intelligent InSites operational intelligence solution across 152 VA Medical Centers and seven Consolidated Medical Outpatient Pharmacy facilities; leading integrated delivery networks including Sanford Health and Texas Health Resources; as well as consumer-governed healthcare systems such as Group Health. Intelligent InSites is also expanding internationally, with customers such as Bumrungrad International Hospital, the first Asian hospital accredited by Joint Commission International.
“As the healthcare industry continues to evolve, hospitals and other providers increasingly are seeking advanced technology solutions, like those developed by Intelligent InSites, that capture, dashboard and analyze data to help improve clinical quality, operational performance, and the patient experience,” said Joe Sowell, HCA’s Senior Vice President, Development. “Intelligent InSites has developed promising technology that is able to take the data provided by RFID/RTLS point solutions and synthesize that data with other hospital data to provide intelligence and tools that can be used by operators to drive higher quality care at a reduced cost.”
“We are excited to have HCA become a partner and shareholder of Intelligent InSites, and we are thrilled to have Chuck Hall join our Board of Directors,” said Doug Burgum, Executive Chairman of Intelligent InSites. “Our strategic partnership with HCA will enable us to accelerate and expand our work to transform healthcare operations by delivering solutions that intelligently harness the power of automatically generated, collected, and delivered data.”
Intelligent InSites remains focused on delivering solutions that provide significant, measurable, and sustainable value to healthcare providers, helping them reduce costs, increase throughput, minimize risk, and improve patient and staff satisfaction.
About Intelligent InSites, Inc. (
Intelligent InSites helps transform healthcare with operational intelligence that improves care, enhances the human experience, and increases efficiency. Through its open, real-time, healthcare platform, Intelligent InSites automatically collects and processes data from multiple data sources such as EHRs, financial systems, building systems, sensory and real-time location systems (RTLS and RFID), mobility solutions, and other healthcare IT solutions–then provides actionable intelligence to achieve cost savings, operational excellence, and better care. By utilizing the enterprise-wide architecture of the InSites platform, healthcare systems can leverage all legacy, current, and future data sources to optimize their technology investments across the entire organization, then have the flexibility to meet changing organizational, regulatory, and compliance needs.
Contact Information
Intelligent InSites, Inc.
Joanna Wyganowska

TaxACT Acquires Balance Financial

Press Release by TaxACT


TaxACT is pleased to share some exciting news in anticipation of the upcoming tax season.  Today TaxACT acquired Balance Financial, a company with an amazing team behind leading web-based financial tools for both consumers and professionals.


Balance offers software and services to make financial chores simple and fast.  Their tools, education and guidance help businesses, individuals and families reach their financial goals.


Innovation and outstanding products


Both companies are committed to meaningful innovation and outstanding products that give consumers the confidence to improve their financial lives.


CNN Money and Entrepreneur Magazine have recognized Balance Financial for providing high-quality financial solutions.


We believe this acquisition is an investment in our long-term product roadmap as we continue towards our company’s mission to develop a robust suite of online tools, including easy-to-use mobile tools and integrated solutions that benefit TaxACT customers.

With this deal TaxACT welcomes some great talent including Balance co-founder and CEO Devin Miller. Devin will continue to lead product development and management of the PFM business.  The company will continue to operate out of their current Bellevue, WA office, as neighbors to our parent company, Blucora. TaxACT will remain in Cedar Rapids.


TaxACT is delighted to welcome Balance Financial to the family.


Check out their offerings at

Martis Camp: Possibly The Best Four-Season Private Community In The U.S.

There are tons of private residential communities and country clubs that have standout golf courses. There are far fewer that offer on-site skiing, especially at real, full-sized mountains. But there are very, very few that offer both, and California’s Martis Camp is one. That alone makes it a standout, but if big-time skiing and big-time golf are not enough, Martis Camp residents enjoy easy access to one of the world’s most beautiful and beloved lakes along with an amazing slew of amenities matched by few full-service 5-Star resorts, let alone other private communities.

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Nashville Business Journal Recognizes Entrada as a 2013 Small Business Award Winner

Entrada was named a recent recipient of the Nashville Business Journal’s 2013 Small Business awards, recognizing those businesses in Nashville that have achieved the greatest amount of revenue growth over the past three years. Entrada was selected as a winner for its triple digit growth in each of the last three years. The selected businesses were honored at an awards dinner held on Friday, September 6th, at the Loews Vanderbilt hotel, as well as recognized in a special edition of the Nashville Business Journal.

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C2FO closes $18M round led by Peter Thiel’s Mithril, more from OpenAir

C2FO, “a global market for working capital” headquartered in Fairway, Kan., today announced it closed an $18 million growth round led by an investment firm founded by one of the world’s most well-known entrepreneurs.
San Francisco-based Mithril led the round, joined by Series B lead investor Union Square Ventures, along with Series A investors Summerhill Venture Partners and Kansas City-based OpenAir Equity Partners.
Mithril was co-founded by Peter Thiel—co-founder of PayPal and the first outside investor in Facebook—last June with a focus on investing its $537.7 million fund in “businesses that use technology to solve intractable problems, often in traditional sectors long overdue for innovation,” according to the press release.
“We were looking for a partner with a global reach and a strong presence in financial technology and market structure,” said Alexander “Sandy” Kemper (right), C2FO founder and CEO. “Mithril brought this to the table and added the extra elements of keen product and tech understanding.”
Kemper told Silicon Prairie News that C2FO—run under Pollenware—was impressed by the entire leadership team and its strong history in the payment transaction business, citing Thiel’s experience at PayPal as just one part of the attraction.
C2FO’s web-based marketplace lets a company and its suppliers gather for live “collaborative cash flow optimization” (C2FO) events. During these events, a company’s suppliers offer percentage discounts on shipments of product in exchange for early payment on those shipments.
Throughout the events, Pollenware’s system provides instant metrics on how certain actions would affect a company’s bottom line and allows both sides of the bidding process to adjust their offers in real-time. C2FO has delivered more than $4 billion in early cash flow and created more than $300 million in new market capitalization for its clients, which include “Fortune 1000” companies across the globe.
Mithril prefers to invest in companies at their crucial growth stage, after early-stage investment but before the pre-IPO phase. They’ve seen a lack in the amount of capital available at that juncture and want to partner with companies ready to take off.
And C2FO certainly has grown quickly. Founded in 2008, the company has had 39 percent growth per month over the last three years, Kemper said. The team now sits at 40, with about 90 percent of them at the Fairway office (a suburb of Kansas City).
For more on C2FO, read past coverage: “Pollenware raises $9.1 million round led by Union Square Ventures”

HealthTap Lands $24M From Khosla Ventures And Keith Rabois To Take Its “Quora For Doctors” Global

Since launching in 2010, HealthTap has been on a mission to bring the proverbial “house call” back to healthcare — virtually speaking, of course. With more than 80 percent of people turning to online resources (and to Dr. Google) for health-related information — from insurance to basic diagnostics — HealthTap set out to give people a better alternative to using Google or WebMD for their health queries.


Capitalizing the increasing ubiquity of mobile devices, HealthTap created an interactive mobile health network and Q&A platform to allow everyday people to connect with one of its 38K licensed physicians in realtime, via their smartphone or the Web. Over the last year, the startup has proven that there’s ample demand for a “Quora for doctors”-type service, with the founder telling us last month that the site is now serving over 7.5 million unique visitors every month, and more than 10 million questions have been answered on its platform to date.


In turn, HealthTap has served over 581 million answers to those seeking health device and, as of March, Gutman said, over 3K people had sent thank-you notes to HealthTap, saying that these doctor answers had saved their lives. While this may sound a little too saccharine to be true, doctors and hypochondriacs aren’t the only ones drinking the Kool-Aid.


Based on its recent traction, along with the growing potential of virtual health information networks, the startup announced this morning that it has secured $24 million in series B financing. The majority of the capital, the founder told us this week, came from its new lead investor, Khosla Ventures and, specifically, was led by its newest partner: Keith Rabois, the former COO of Square and early exec at Slide, LinkedIn and PayPal, among others.

The round marks Rabois’ first investment since joining Khosla Ventures in February and sees the new partner taking a seat on HealthTap’s board of directors. As further testament to the firm’s interest in its latest investment, Khosla Ventures founder Vinod Khosla, who has become an active HealthTech investor over the past few years, will be officially joining HealthTap as a member of its advisory board.

With contributions from HealthTap’s existing investors, like The Mayfield Fund and Mohr Davidow Ventures, the new round brings the company’s total funding to $37.9 million, which Gutman says the company will use to hire “top talent”, expand its web and mobile offerings, and accelerate growth.

The new capital will also allow HealthTap to begin taking steps to open the significant amount of health data the platform has collected over the past two years to third-parties — be they startups looking to build new tools and applications around healthcare, or healthcare players themselves. The startup has also yet to begin monetizing in any significant way, and Gutman sees these potential partnerships and integrations as the best way to begin generating revenue.

“The real question we want to answer going forward,” the founder says, “is how do we best tackle healthcare and health data in a post-Obamacare world?” With healthcare, insurance, brokers and all manners of health information moving online, the system is going to be hard pressed to handle the increase in demand. The goal is to put HealthTap in a position to be the de facto triaging system once Obamacare really kicks in, Gutman continued.

Over the last few months, the startup has been steadily moving in that direction. HealthTap’s platform provides health information primarily through its Q&A functionality which now connects users to a network of more than 38,000 registered doctors, offering a potentially more efficient and cheaper alternative to seeing a doctor face-to-face.

For doctors who join HealthTap, the platform provides tools to build an online and real-world reputation — the usual draw for those contributing to a Q&A site — and the potential to attract new patients while also improving the quality of health information online, which is noble in itself.

HealthTap claims that the new financing represents “one of the most substantial series B investments to date in the digital health industry”, and that the company has grown “rapidly over the past year, nearly quadrupling the number of doctors in its network, and serving tens of millions of people worldwide via its web and mobile apps.”

Testimony to this, the founder told us in March that doctors are now spending an average of over one hour per session (61.2 minutes to be precise) each time they log in — not only to answer questions, but to engage in peer reviews of other doctors’ answers, to build referral networks and vote on one another’s expertise.

Of course, HealthTap is far from being the first to go after these concepts — something that Doximity, QuantiaMD and a growing number of health startups will be quick to remind you. For the moment, HealthTap seems to have taken the lead, at least as far as investors are concerned; however, there’s a long way to go and much flux to come with Obamacare looming on the horizon.

Personalized News Service TrapIt Growing as Competition Increases

 April 13, 2012



Personalized content discovery engine TrapIt is now delivering almost four million articles to users every day, and has passed four million unique visitors since its launch in June 2011. The service, which features content from over 100,000 sources, had its biggest month in March 2012, with over 700,000 people interacting with TrapIt content.


Several news curation services have launched recently, including Prismaticand Wavii. It seems like startups are jumping at the chance to enter the news curation space, but in TrapIt’s case they have some unique technology to back up their product. The company  was part of the CALO (Cognitive Assistant that Learns and Organizes) project, a research project that spawned Siri, which is now best known as Apple’s smart assistant. TrapIt was the second consumer product to launch from the program, two years after Siri. ”While they were using CALO technology to revolutionize human device interaction on the mobile platform, we’re going to use the same technology to revolutionize content discovery on the web and various platforms like tablets,” TrapIt founder Henry “Hank” Nothhaft, Jr. said in an interview.


Nothhaft started the company because he saw two challenges with personalized content – he believed it was too noisy on the social side, and it was hard to uncover new sources through search engines. Rather than relying on a user’s social graph, or allowing users to follow set topics or outlets, TrapIt revolves around a topic-based model that allows users to create a news “trap” around any keyword, URL or existing article. TrapIt recommends related content to users based on their traps, based on the last 30 days of indexed content on TrapIt. Users can search content without creating a trap, but once they “trap it,” a search becomes persistent, and dynamically updates when new related content is indexed. Traps also update when a user rates an article by giving it a thumbs up or thumbs down. The site also features a real-time activity feed with breaking news, as well as trending traps, and curated traps from an in-house editorial team.


“There are literally millions of pieces of original created each day, so this is kind of like a Tivo for the real-time web in that it learns your preferences and the topics you’re interested in and it listens to the firehose and pulls out the best stuff for you, and then when you’re ready you come back and it’s here waiting and organized in these topic-based traps,” Nothhaft said. Similar to Summify or digests, TrapIt emails every day to notify them about new content added to their traps, and they’re looking to add customized alerts and on-demand notifications for breaking news.


The web-based tool is free for users, and an upcoming iPad app will be free as well (with HTML5 and iPhone versions planned after its release). Nothhaft said the company will offer a premium subscription, and will provide publishers with the ability to advertise and sell premium articles and content within traps. The company raised $6 million in Series A funding in December 2011, led by Horizons Ventures, which also backed Siri.


There is no shortage of competition when it comes to news curation services, and aside from discovery-focused services like Prismatic, there are social readers like Flipboard and Zite, which was acquired by CNN in August 2011. “While Flipboard and Pulse are beautifully designed, really fun applications to interact with, they’re not doing anything to address the issue of discovery, they’re really just the next generation of an RSS reader,” Nothhaft said, adding that users still have to follow a feed from a publisher, rather than following a topic (Prismatic allows users to follow set topics, but not topics based around any keyword). And while he admits that Twitter is a great way to find the news, he believes it’s hard to discover new sources.”What we’ve found that these services are really just an echo chamber. It’s the same sources you see over and over again,” he said. “What we believe is that there’s a whole undiscovered web of excellent content out there that’s being written and produced by people that are very passionate about their hobbies, their work, their interests, and they’re putting together great content that just isn’t being discovered.”


While the competition is fierce, TrapIt has the technology to back up its service, and it offers a unique value proposition to users who want to read content from sources outside of the big publishers and blogs. But finding a way to effectively monetize will likely be the biggest challenge – if traditional publishers are finding advertising to be a dying business model, and if users are increasingly reluctant to pay for content, TrapIt will have to find a unique way to attract revenue and not just traction with readers.
 named one of 50 social media tools you can’t live without in 2012

March 18, 2012 by ADAM VINCENZINI

A couple years ago, Jay Baer wrote a great blog post called ‘The 39 social media tools I’ll use today’ which was an all-in-one toolkit for social media marketers (and still is).

A lot has changed in the two years since that post was published so here is a ’2012 remix’ featuring 50 (mostly free) tools you can use on a daily basis.

Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource. So, let’s serve ‘em up! – Finding great content from the topics you care about

March 18, 2012


Posted in: Reviews by: Paul Anthony


Ask any active user of the social web how they find out about topical events and they’ll likely answer the same way.

They don’t. The important news finds them.


Today’s breathing web is a huge melting pot of information, and social media is the cup which delivers the goodness when tasty content bubbles to the top.  Putting the right ingredients in the soup involves following the right brands and influencial people within a topical area to get information faster than anyone else.


Often that’s not easy. In many cases you have to do some research on the “who’s who” within an industry or topic to determine who you keep an eye on. My own personal strategy for this revolves around either watching who is getting retweeted with information that I find relevant; or watching the people who are active bloggers and consistently delivering information faster than everyone else.

If you are a fan of the way social media enhances content consumption – you’ll love Crawling over 100,000 websites with this figure growing all the time, the site uses Natural language processing algorithms to work out the focus of articles on these sites, and subsequently delivers personalised information according to user tastes. There is no concept of crowdsourcing within the community for discovery of content- every source site is manually vetted by humans, which has helped to give a certain level of quality to the index and avoid the inevitable spam trap.


As you consume that content within the services, it continues to learn what you like and dislike and further enhances the experience and information suggested to you based on user behaviour and machine intelligence.  With it being increasingly difficult to keep up with the latest topcial trends across multiple sites, offers an alternative to services such as Google alerts. Considering it uses the same technology found in Apple’s Siri, it attempts to actually read content which provides a smarter more curated approach to content delivery and enables better recommendations.  Configurable email alerts also allow you to receive content automatically, provided you spend some time teaching the system – but I’m confident once you give it a shot at your chosen topics of interest, you won’t have any trouble coming back to provide more data.


The interface is a visual one, with a grid view of stories available after you’ve done some searches and added topics to your “traps”. Content itself is framed and presented inside, which might not sit terribly comfortably with publishers – but that said I understand why. The beauty of the solution is that all of the interface elements are always at your fingertips, which allows you to rate content regardless of whether you’ve wandered off course around the web or not. It kind of reminds me in someways of StumbleUpon in that regard.


Well worth a look for anyone who cares about the quality of content which reaches them daily. Now in public beta, available worldwide.







Motion Math Zoom named 1 of 8 Noteworthy Apps for Kids in NY Times

Eight Noteworthy Apps for Children



If you coexist with children and iPads, you’ve undoubtedly discovered they have an insatiable “app”-itite (sorry, couldn’t resist). Here are eight recent noteworthy selections for younger users, listed from young to old.


Harold and the Purple Crayon ($5) hands you the crayon (your finger) and asks you fill in each page by uncovering the hidden images. You finish when Harold is back home, safely tucked under his covers, just like he was in Crockett Johnson’s 1955 book. Ages 2-8.


Toca Robot Lab ($1) lets you mix-and-match robot parts to make a robot that you can fly through a maze. As with other Toca Boca apps, failure is not an option. For ages 2-up.



Cinderella – Nosy Crow Animated Picture Book ($6) raises the bar in children’s ebooks with such touches as an orchestrated sound track and a magic mirror that puts your child’s face into the story, by way of the front-facing camera. For ages 3-up.


Club Penguin: Puffle Launch ($1) is fun, fast and requires quick thinking. And it isn’t Angry Birds. Your task is to aim a set of rotating cannons in order to fire your Puffle (the round pets from the Club Penguin virtual world) through a maze. You can earn coins that are transferred to your Club Penguin account. Ages 6-up.


MadPad ($1 for iPhone, $3 for iPad) from Smule (of Magic Piano and Ocarina fame) turns your multitouch screen into a mix board, with sounds and video (camera required) that you capture from your own environment. Ages 5-up.


Motion Math Zoom (free, with in-app sales) offers proof that a hard math concept can become fun. How? By way of a Silly Putty-like number line that lets you pinch or stretch your way to a particular landing spot, before your time runs out. Along the way, children discover that smaller units like tenths or hundreds are hidden between the ones or 10s. Ages 4-up.


Harry Potter Film Wizardry ($13) can satisfy the curiosity of a Harry Potter aficionado, young or old, with pinch and zoom maps of Hogwarts, movie trailers and artifacts like Harry’s letter of acceptance into Hogwarts. Apps like this help you remember why you spent $500 on an iPad. Ages 8-up. Partners With National Geographic’s Animal Jam and Mattel’s Monster High™ Brands

Two Of The Most Recognized Global Brands Align With Leading Kids’ Social Media Site To Engage With Young Audiences In A Fun, Safe And Secure Environment


SAN FRANCISCO, Calif. – September 13, 2011 –, the social media site for kids under 13, today announced partnerships with National Geographic’s Animal Jam and Mattel’s Monster High. These partnerships will allow Mattel and National Geographic to further engage with their young fans within Everloop’s fun, safe and secure online environment by creating customized signature-brand “loops.”


“These partnerships bring exciting content and new adventures to our members,” said Hilary DeCesare, Co-Founder and CEO of Everloop. “This is part of our ongoing strategy to continue to build a robust Everloop community for kids by engaging with the top entertainment and educational brands.”


Animal Jam, the online virtual playground for children who love animals and the outdoors, currently boasts more than 2 million users.  The Animal Jam Loop on Everloop will serve as a complementary platform to the brand’s existing online presence and provide users with tips on the game, allow kids to talk about the game with other players and get exclusive promotional codes to use at


“We’re thrilled to bring Animal Jam to Everloop,” said Clark Stacey, Animal Jam’s EVP of Strategy & Business Development. “Animal Jam has always been committed to offering kids a fun and safe place to play online, and our partnership with Everloop takes that commitment another step further. With our fast-growing member base, it’s imperative that our players have a safe, social environment to engage with our world that is outside of the game. Everloop provides us just that.”


Mattel’s Monster High™ brand, which targets tween and teen girls, is a global franchise centered on the perfectly imperfect teenage children of the world’s most legendary monsters. Monster High™ empowers girls to express their individuality, embrace their imperfections and form friendships that last beyond a lifetime, with relatable storytelling told through a monster lens.  The official Monster High™ Loop on Everloop will provide users with archived and new webisodes, polls, branded stickers and goobs, gossip on the “ghouls” at Monster High™, and other exclusive content all via a safe, digital hub for the tween audience.


“Monster High is everywhere girls are today with a robust consumer products line, New York Times best-selling book series, engaging online content and rapidly growing communities on Facebook and YouTube,” said Lori Pantel, VP Marketing, Global Mattel Girls Brands. “We are excited that our partnership with Everloop will enable us to continue to deliver engaging content to Monster High enthusiasts who might be too young for some of our other existing social media platforms.”


The richness and depth of the Everloop platform allows partners to show their brand personality through customizable features such as backgrounds, virtual stickers, badges, goobs (virtual pranks) and more.


Everloop was created by parents to offer peace of mind in the social networking community with state-of-the-art privacy protection technologies that block kids from using bad language, bullying or sharing personal information and is Children’s Online Privacy Protection Act (COPPA) compliant. It lets kids connect, communicate and collaborate in a closed “social loop” of their friends and others who share their interests.  Everloop also provides creative applications, music, social games, videos, photos, animation, user-generated content and other integrated online experiences.


For more information on Everloop, visit


About Everloop


Everloop provides kids under 13 a free, safe space where they can connect with friends, play games, share pictures and music, send messages, discover new talents and learn. Unique patent-pending technology lets kids communicate and collaborate in closed “social loops” of their friends and others who share their interests. State-of-the-art privacy protection and monitoring guard young users against bullying, bad language and sharing private information.  Everloop partners with leading innovators to provide top-shelf entertainment and educational activities.  Kids get to be in the loop and parents get peace of mind.


For more information visit


About Monster High™


In May 2010, Mattel made history by rolling out the Monster High™ franchise across multiple categories simultaneously within its first year. Centered around the fabulously flawed teenage children of the world’s most legendary monsters, Monster High™ encourages girls to “Be Yourself. Be Unique. Be a Monster.™” as to “be a monster” is to be truly accepting of yourself and others. Through humorous content and relatable storytelling, Monster High™ empowers girls to express their individuality, embrace their imperfections and form friendships that last beyond a lifetime. Already a global franchise, Monster High™ has generated tens of millions of video views of its online animated webisodes, earned a spot on New York Times bestsellers list for its Monster High book series, catapulted the doll line to the top of the bestselling new fashion doll list in 2010 and expanded into numerous consumer products categories.


With a large online presence on, YouTube and Facebook, Monster High™ is everywhere tween girls are today.




About Mattel


Mattel, Inc. (NASDAQ:MAT) ( is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine’s “100 Best Companies to Work For” for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are “Creating the Future of Play.”


MATTEL, MONSTER HIGH and associated trademarks and trade dress are owned by Mattel, Inc. © 2011 Mattel, Inc. All Rights Reserved.


About Smart Bomb Interactive


Smart Bomb Interactive is a Salt Lake City-based development studio whose mission is to combine talent, tools and fun. Founded in 2003 by video game industry veterans, Smart Bomb Interactive has since grown to include parents, educators, online safety experts and children’s media professionals. The company creates interactive entertainment for families with an emphasis on substance and safety, including National Geographic’s Animal Jam. Smart Bomb Interactive is funded by Signal Peak Ventures. For more information, visit




About National Geographic Ventures


National Geographic Ventures (NGV) is a wholly owned, taxable subsidiary of National Geographic Society. NGV, part of the editorial group National Geographic Global Media, includes oversight of the National Geographic Channel, as well as management of National Geographic Television production and distribution; National Geographic Television International; Digital Media, including apps production and distribution; and National Geographic Interactive Platforms, including the Mobile, Gaming and digital Maps business groups. NGV creates and distributes content across multi-platforms and media providing outlets for the hundreds of scientific and expedition-based grants awarded each year. For more information, go








Motion Math Brings Latest Title, Motion Math Zoom, to the App Store!

App Takes iPad Users on an Animal Adventure Through the World of Numbers.


Motion Math, a pioneer of intuitive and interactive mobile math games, is proud to announce its Motion Math Zoom App for iPad is now available on the App Store. Motion Math Zoom teaches children place value – a fundamental concept underlying children’s mental computation, numerical estimation and quantitative judgment. iPad’s large, Multi-Touch display lets children physically interact with the app by simply pinching to zoom in and out of the number line. Different size animals represent numbers, from amoebas in the thousandths to dinosaurs in the thousands.


“To a child learning decimals, the difference between 8, .8, and .08 is confusing,” said Gabriel Adauto, cofounder of Motion Math. “Motion Math Zoom is an engaging and fun way for kids to learn these crucial differences. Mastery of the number line has proven to be an essential foundation for math achievement, and by playing Motion Math Zoom, kids can develop an intuitive sense for the number line and place value.”


Features of the Motion Math Zoom App include: 


24 levels of fun. Children can learn numbers up to 1,000. More advanced learners can unlock negatives, decimals, and challenge levels with time pressure and fake outs.


Learning outcomes: Children will learn the location of numbers (natural numbers, negatives and decimals) on the number line.  Children will master place value from the thousandths to the thousands, and build a strong conceptual model of place value (rather than a purely procedural one).  Additionally, the game allows children to build skill in comparing numbers.


Free basic levels; unlock all 24 levels through In-App Purchase for an introductory price of $3.99.



The Motion Math Zoom App is available for free from the App Store on iPad or at






Ron Gutman, Founder and CEO of Health Tap gives a TED talk: The Hidden Power of Smiling

Ron Gutman: The hidden power of smiling.

Ron Gutman reviews a raft of studies about smiling, and reveals some surprising results. Did you know your smile can be a predictor of how long you’ll live — and that a simple smile has a measurable effect on your overall well-being? Prepare to flex a few facial muscles as you learn more about this evolutionarily contagious behavior.

Intelligent InSites Promotes Marcus Ruark to Vice President of Marketing

Ruark to drive marketing strategy and initiatives for aggressive expansion of InSites’ healthcare RTLS solution, helping hospitals improve operational performance and increase patient satisfaction.



Fargo, ND – August 16, 2011 – Intelligent InSites Inc., the leading provider of enterprise RTLS software helping hospitals improve patient satisfaction and operational performance while supporting multiple RTLS technologies, today announced the promotion of Marcus Ruark to Vice President of Marketing.


As Vice President of Marketing, Ruark will lead the company’s marketing and communications strategy, promoting Intelligent InSites’ enterprise-class healthcare RTLS solution for optimizing asset management and transforming patient flow. Previously, as Intelligent InSites’ Director of Business Development, Ruark expanded the company’s opportunities for improving operational efficiencies in healthcare, including working with customers to optimize asset management processes, developing the Intelligent InSites’ asset management methodology program, creating a partner launch program, and managing Intelligent InSites’ lead role in the inaugural RFID & RTLS Showcase at the Healthcare Information and Management Systems Society (HIMSS) 2011 Conference and Exhibition.


Ruark will continue to report to Doug Burgum, Intelligent InSites’ interim President and CEO.  “Intelligent InSites is helping hospitals make fundamental changes to how they run, enabling them to use real-world, real-time information to improve their operations and their outcomes,” said Burgum. “Marcus’ leadership has been instrumental in helping us solve our customers’ ‘big picture’ challenges, and I’m excited to expand his responsibilities and leadership role to our marketing organization.”  “Our solution enables our customers to achieve hard-dollar cost savings with optimized asset management and transformed patient flow. I’m thrilled to be working with our marketing and sales teams to bring this message to our customers and our industry,” added Ruark.


Ruark’s experience includes over 15 years of starting up and leading companies, including launching new products, forging partnerships, heading up sales and marketing, and building industry-leading organizations. Ruark earned a Bachelor of Science degree in Electrical Engineering and a Master of Science degree in Management Science and Engineering, both from Stanford University.


About Intelligent InSites
Intelligent InSites helps healthcare organizations reduce costs and improve care by transforming automatically-collected data into actionable insights. Through its interoperable, hardware-agnostic, healthcare RTLS software platform, Intelligent InSites gathers data from real-time location, condition sensing, and other systems; then delivers meaningful information to the right person, at the right time, on the right device. Intelligent InSites’ customers gain enterprise-wide visibility and are able to impact continuous process improvements, resulting in remarkable financial and quality of care outcomes. For more information, visit

Social Network For Kids Everloop Lands $3.1 Million In New Funding

By, Published: June 12

Everloop, a social network for children under 13 years of age, has raised $3.1 million in funding from vFormation, Band of Angels, Envoi Ventures, Richard Chino, Wayne Goodrich, Deena Burnett-Bailey and additional investors.

Everloop wants to be the Facebook for kids under the age of 13. The site offers a private social network where parents can actually monitor the day to day activities of their children on the network. Everloop combines music, social games, videos, photos, animation, user-generated content and other experiences.

The startup prides itself on a high-level of security within the network, so parents can constantly monitor their child’s interactions on the site for foul language, bullying, inappropriate pictures and more.

The company is also adding Disney exec Sandy Barger as Chief Marketing Officer, AOL’s Tobin Trevarthen as EVP of Business Development and Alan Goodman as Creative Advisor.

Everloop faces competition from Togetherville, which was recently acquired by Disney.

Pollenware Announces Close of $3.6 Million Round of Series-A Financing

Pollenware Announces Close of $3.6 Million Round of Series-A Financing Round led by new investor Summerhill, existing shareholders and new investors Iron Mountain and Vformation.
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Everloop and I-Safe Bring “tween” Social Networking

Everloop, a startup offering social networking tools aimed at users between 8- and 13-years-old (aka “tweens”), is announcing a big partnership that could bring the company into an estimated 56,000 schools. Read more

Butler Health System

Butler Health System Delivers Faster and More Personalized Care After Implementing a Location-Enabled patient flow and Communication Solution

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Intelligent InSites Recognized with Six Awards

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