Trapit And Addvocate Merge For A Content Marketing Team Up

Two not-terribly-similar startups, Trapit and Addvocate, announced today that they’re merging.

Trapit co-founder and CEO Gary Griffiths will now serve as CEO of the combined company, which has the unwieldy name Addvocate-Trapit. Griffith told me they put off coming up with a more streamlined name “until we’re fully integrated on the product side.” The rest of the management team comes primarily from Trapit, he said, with co-founder Hank Nothhaft remaining as chief product officer.

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